Feedback from rough cut

We decided to show our class the video to see what they think of it, they come under the target audience of the video, so it is important that we gain some of their opinions to see whether the video is successful or not. The feedback that we got was that people felt the song was very emotive; the video made them feel sorry for Jonny through the use of the dull weather and the different shots comparing their two new lives. Viewers were able to relate to Jonny and watching the video may make them personally reflect on their past relationship experiences. They also liked the clear storyline of the video, it adheres to the lyrics well and has a very strong narrative. The variation of the different shot angles of him playing guitar and the little bits of lip syncing seemed to work well. The contrasted bit of Jess and Tom running to the beach also stood out to them, it was quite different and eye catching. The ending of the video of Jonny walking away was successful, they think it worked well and was a good way to end the video. Finally, the feedback that we got was very useful for us, we were able to get lots of different peoples opinions about it. Next, we are going to go on to make some slight changes to finalise the final music video.