Positives:
-links to the video well as its the same field he plays the guitar in
-natural background which relates to the convention of alternative rock covers
-inlcusion of guitar helps to show the genre
-jonny fills the frame and stands out
Negatives:
-jumper has superdry logo on it, branding is not usually used as it is promoting something else
-he is not looking at the camera so isn't really drawing viewers in
Positives:
-has a sepia type tone to it which makes it seem natural
-the sea in the background links to the locations in our video
-the inclusion of the guitar helps to show the genre of music
Negatives:
-jonny is positioned at a slight angle so the shot is not directly straight on
-there is nothing that really stands out and encourages you to pick up the album cover
Positives:
-the shot is quite different/unique which could make it stand out
-has a natural background as is shot in the field that we filmed Jonny playing guitar in
-the images fills the shot, it is clear and strong
-theninclusion of the guitar again helps to show the genre
Negatives:
-it is not that appealing to the target audience as he is wearing jeans with his legs covered up
-there is nothing that really attracts the target audience and will encourage them to pick it up
Positives:
-strong eye contact helps to attract the viewer well
-sepia tone to it, helps to make it look more natural
-it has an artistic affect to it, is quite unique and different
-blurred background helps to make jonny stand out more
Negatives:
-genre may not be easily recognizable
-need to cut around the image slightly better when blurring the background out as I have blurred his nose slightly
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