Facebook Feedback

After getting feedback from our class, I thought it would be useful to find out what even more other people thought. In order to achieve this, I put youtube link of our video on facebook. By doing this, I can easily access my target audience of teenagers between around 14-20. People can easily view the video and 'like' and 'comment' if they wish. From doing this, we were able to get some very useful feedback. As you can see, people had lots of different opinions about features they liked about our piece. Many people felt sorry for Jonny after watching the video, something that we initally aimed to do. Also, they believed the video flowed well and liked the fact that the video adheres to the song lyrics.

Ancillary Sketches

Here I have drawn some rough hand drawn sketches of what I aim for my product to look like. This enables me to develop my ideas as I get an idea as to what my products may look like. It also helps to make the creation of the documents quicker as I am able to use my rough sketches as a guidline. Also, I am able to show my plans to my target audience before starting with creating them so that I know whether my products would be appealing to them or not.

Feedback from rough cut

We decided to show our class the video to see what they think of it, they come under the target audience of the video, so it is important that we gain some of their opinions to see whether the video is successful or not. The feedback that we got was that people felt the song was very emotive; the video made them feel sorry for Jonny through the use of the dull weather and the different shots comparing their two new lives. Viewers were able to relate to Jonny and watching the video may make them personally reflect on their past relationship experiences. They also liked the clear storyline of the video, it adheres to the lyrics well and has a very strong narrative. The variation of the different shot angles of him playing guitar and the little bits of lip syncing seemed to work well. The contrasted bit of Jess and Tom running to the beach also stood out to them, it was quite different and eye catching. The ending of the video of Jonny walking away was successful, they think it worked well and was a good way to end the video. Finally, the feedback that we got was very useful for us, we were able to get lots of different peoples opinions about it. Next, we are going to go on to make some slight changes to finalise the final music video.

Chosen Images for Ancillary Products

Here are my chosen images for my product: album cover, album poster and tour poster. I am going to jusify my reason of choice below:

Album Cover:
This image stood out to me as Jonny is looking directly at the camera and I felt that his eyes really help to draw viewers in. I liked the fact he is holding the guitar, helping to make a connection with the music video. From this. it helps to make the genre more recognisable and helps to create a house style in order to link all of my products together. He is wearing the same coat as he wear when walking in the rain in our video, this helps to show the connection between the them. Also. in a part of the video where Jonny is walking around the streets in the rain, you can see the brick walls in the background behing, again helping to link the products well.

Album Magazine Poster:                                                                    

Again, the strong eye contact in this image is successful in attracting people attention and drawing them in to reading the poster. The image is similar to the above one, they are taken in the same location but just from different camera angles. I felt that by using a different shot for the poster, it helps to make all the products more varied and interesting. I feel that the similarity of the two shots works well in linking the products and showing the connection between them. I think that his facial expression in this shot is really successful, especially his eyes, and I feel that our target audience of teenage girls will be really attracted to it.

Tour Poster:                                                                                               This is the chosen image that I have decided to use for the tour poster. I chose this image as again it is similar to the others, allowing people to easily make a connection between all of the products. He is holding the guitar again, helping to connote that he is really into his music. Also, there is the connection of the brick walls in each of the images. This image allows me to have room to write all the tour dates, which is important. The text needs to be easy to read, so using this image means that I can clearly write all the text on the wall. He is not looking at the camera in this image, however I don't feel that this is necessary for the tour poster as I want people to be attracted to the text.

                                                                                                 

Promotional Package

In the following slidshare presentation below I have looked at ways in which Lawson promoted the debut album 'Chapman Square'. I have deconstructed a number of their products such as album cover, tour poster, and tracklist etc to help me to gain ideas for my promotional products that I am going to create for our single. By doing this I have been able to gain a number of different ideas, and have been able to research some of the typical convention that I can consider using. After doing this, I have decided that the promotional products that I wish to create for the ancillary tasks inlcude a digipak, album poster and a tour poster.

Promotional package from Kaylee1234

Music Video Rough Cut

Here is a rough cut of our music video, we have put all the shots together, added transitions between them and altered the timings. We are going to ask our target audience for feedback on our video, this will enable us to find out what people think of it, and whether there are any improvements that others think should be made to the video.
 

Photoshoot of Jonny

After recieving feedback about my initial image ideas, I decided it would be benificial to take some more images. I decided to take lots of images from different positions and angles so that I could use them for my didgipak and magazine posters. In the majority of the image, Jonny is holding the guitar. I think this is important as it helps to link it to the videos and it also is a way to help connote the genre of music. I took the images in Ottery down by the river, this helps to show the natural environment which is common feature in Alternative Rock products. Within the background of the images you can see how I have included the natural setting such as trees, leaves, brick walls, and stone  walls etc.