Evaluation Qu 4

Below I have created a Prezi clearly showing all the different technology I have used throughout the research, planning, construction and evaluation of this project. I have written about what I used the technology for and the positives and negatives about it. The development of web 2.0 has been extremely useful, enabling me to easily access my target audience on social networking sites, specifically facebook. As well as using youtbe, a very popular video sharing site to view existing videos and upload mine. Furthermore, it has allowed me to use different presentation websites like prezi, slideshare and wordle, in order to enable my blog to become more interesing and varied.

I created this to clearly show some of the different technologies that I used during this project...

Evaluation Qu 3

Evaluation Q3 from Kaylee1234
The above slideshare presentation shows what I have learnt from all of my audience feedback. The audience fedback I gained through the duration of this project include polls, social networking, talking with friends/peers and showing my product to different classes. I have clearly showed the progression of my pages and have discussed how gaining audience feedback has helped to me improve my products. Audience feedback has been greatly useful to me and has enabled me to create products that are successful and appealing to the target audience.  

Evaluation Qu 2

In the prezi below, I have explained the different ways in which my products link together. Including colours, fonts, images, props, clothing and promotion...
Here I have filmed my target audience talking about the ways in which they believe my products link together...

The above audience feedback shows that I have been successful in creating products that combine and link well to one another. Everyone managed to pick up on different features of which make the products link together including, the guitar, use of colours, brick walls, text/font etc, therefore showing that the combination of my products is very effective.

Evaluation Qu 1

In the slideshow below I have explored that ways in which all my products use, devlop or challenge forms and conventions of real media products...

Here I have created a comic briefly showing the production stages...

Here I have placed my ancillary products with real media products in order to see whether it fits well with existing products or not...

 

From doing product placement, I feel that it clearly shows whether my products fit the genre of music well. I have placed both my magazine promotions in Q magazine. I belive that they both fit fairly well and would stand out well in the magazine. I believe the simplicity of the promotions helps to make them stand out, as well as the clear, bold font that is used. I also placed a copy of my digipak cover with some existing CD's. I placed it next to bands who come under the same genre such as The Script and Biffy Clyro. This again allows me to see whether it looks eye catching and would stand out on a shelf. I believe that the cover works well and would be attracting to the target audience if it was to be released for real.

Final Products

Above are my final products for this project. I feel by presenting it like this, I was clearly able to see whether all my products work well together. To see a larger version of the products, click on the images.

Final Magazine Posters

Final DigiPak

Magazine Promotions 1st Draft

I decided to show my magazine promotion to my class, again to get some feedback about what my target audience think about it. I feel it is very useful to do as there is no point creating a product that will not appeal to your target audience. I was able to gain some positive and negative feedback about my product.

Album Magazine Promotion.
Postives:
- like the image composition
- think the eye contact works really well
- like the consistent sepia tone of the images
- inclusion of the album cover in the bottom corner
- clear release date
- continuous font used for artist name throughout products
Negatives:
- add star ratings from alternstive rock magazines magazine
- possibly have the release date slightly larger

Tour Poster. 

Positives:

- good, strong image

- nice sepia tone to the image again

- inclusion of guitar works well to show his passion for his music

- clear and easy to read font

- inclusion of the album cover in the bottom corner works well

- like the use of brick walls in each of the products

Negatives:

- 'like we used to' at the bottom, is quite difficult to read
- maybe make the album cover slightly bigger, similar size to the album cover on the album magazine promotion
- could add jono official website address






These quicktime videos show me making some of the changes to my posters. This helps to clearly show the features that I have then gone on to add or change. Including the addition of star magazine award, jono.co.uk, larger album cover and making the background lighter...

DigiPak 1st Draft

I showed by digipak to the class, in order to get other peoples opinions about whether they believe it works well or not.
Positives:
-like the sepia tone that runs throughout the digipak
-use of the brick wall, which is present in every image and agains is consistent within the digipak
-think the eye contact is good and helps to draw people in well
-like how 'Jono' has an outer glow to it
-believed it looks very consistent and all images work well together
-like how their is space for a CD, showing how it is all laid out
-inclusion of guitar, helping to link it to the video well
Negatives:
-the note from the artist is quite hard to read so maybe change the font
-their is a sticker on the back of the guitar, which is visible in the image of his feet
-add a barcode to the back

From this, I am going to take all feedback into consideration and make changes that I feel are necessary. Most of the comments I recieved were postive, showing that my product is fairly successful and I am going to make some changes to make it even more appealing to my target audience.

In the quicktime video below, it shows me making some of the changes to my digipak. This helps to make it more appealing for the target audience and shows that I took their feedback into consideration

Making Ancillary Products

Below I have created a slideshow, showing how I made my ancillary products; digipak, album poster and tour poster. It clearly shows the processes I have gone through and with brief reasonings why I including what I did.

Making ancillary products from Kaylee1234

Digipak Plan

Above is a rough hand drawn plan for my digipak. By doing the plan, I am easily able to see where everything goes on each of the panels, helping to make the creation of my digipak quicker as I can just work from my plan. Also, it allows me to clearly see whether it would work well together and allows me to roughly show my ideas to my target audiene to see whether they feel it would be successful or not.

Editing Digipak Cover

Here are some different ideas for my Digipak front cover. I have edited the image on photoshop, experimenting with lots of different effects.
Artistic Effect:
I think this one looks okay, I like how the background is blurred helping to make Jonny stand out more. I have put a brushstroke effect on the image, I think this makes it quite unique and different. However, I found that not many alternative rock covers have an artistic effect and therefore it would mean my cover goes against the ordinary conventions. I feel that the artistic effect sort of makes his face look a bit distorted and it is not as bold and clear as I feel it should be.

Blurred Effect:
I think that the blurred effect looks quite eye catching as it makes the artist really stand out from the background. He comes across as being very clear and bold. However, after getting some feedback about all the different ideas, people felt that he looked as if I have cut around him and then placed him on the background. I didn't like this fact and therefore felt that I would go back to the original non-blurry brick wall background.

Lightened Effect:
This cover is the brightest out of them all, it stands out due to the brightness of the image. I think it is fairly eye catching and like how his face is clearly lit up. His facial expression helps to really draw people in and the lighting helps to achieve this even more. After getting feedback about this cover, I found out from my target audience that they believed it was a bit too bright. They felt the colours should be bolder as at the moment they looked a bit washed out.



Sharp, Bold Effect:
I really like how bold and clear this image is. It stands out a lot and I believe it is successful in attract the target audience. The sharpness of the image helps to make Jonny stand out more and I feel that his facial expression really helps to draw people in. After speaking to my target audience, the majority believed that this cover was the best. They believed it was strong and is the most appealing. Therefore, I have chosen to pick this cover for my digipak.

Feedback from classes

Today I showed our video to some classes in the lower school, year 11's, 10's, 9's and 8's. It was very useful to me and I was given some very good feedback from them. I found it very benificial to do as they were very honest about their opinions and simply said what they think worked and what they think didn't. Because they havent seen our video before, I was able to simply see what they initially thought of it. It was nice to be able to see people watch the video, to see whether they were engaged to watch it, and then to hear their different opinions about it. Below are some of their opinions on our video:

Yr 9,10,11:

Positives

- appealing because actors are a similar age and they have all attended Kings School

- like the fact it is all based locally (Sidmouth/Ottery/Exmouth), helping it to promote Devon well

- very clear storyline, which interested most of the class

- made some of the class want to get in a relationship so they can be like Jess and Tom

- someone stated "it is a lot better than I expected, I did not expect it to be that good"

Negatives

- storyline is only clear if you watch the video right from beginning to end

- bit confusing at the beginning

Yr 8:

Positives

- could clearly tell the storyline when asked what it was about

- like all the different locations around Devon

- thought the guitar shots were good and liked how it was comparing their two lives

- thought it evokes emotion well, making people feel sorry for Jonny

- when asked, the majority said they would watch it again

- someone said it is something that you would see on TV

Negatives

- thought that the singing could've been more believeable as you could tell he was lip syncing

-  some of the yr 8 boys said it didn't appeal to them due to the fact it was about love

Final Video

Here is our final music video. We made some slight changes to our rough cut, including brightness and contrast of some shot and slight changes to the timings. We are pleased with our video and think it is succesful. It suits the genre well and the variation of the different shots helps to make it interesting for viewers. 

Facebook Feedback

After getting feedback from our class, I thought it would be useful to find out what even more other people thought. In order to achieve this, I put youtube link of our video on facebook. By doing this, I can easily access my target audience of teenagers between around 14-20. People can easily view the video and 'like' and 'comment' if they wish. From doing this, we were able to get some very useful feedback. As you can see, people had lots of different opinions about features they liked about our piece. Many people felt sorry for Jonny after watching the video, something that we initally aimed to do. Also, they believed the video flowed well and liked the fact that the video adheres to the song lyrics.

Ancillary Sketches

Here I have drawn some rough hand drawn sketches of what I aim for my product to look like. This enables me to develop my ideas as I get an idea as to what my products may look like. It also helps to make the creation of the documents quicker as I am able to use my rough sketches as a guidline. Also, I am able to show my plans to my target audience before starting with creating them so that I know whether my products would be appealing to them or not.

Feedback from rough cut

We decided to show our class the video to see what they think of it, they come under the target audience of the video, so it is important that we gain some of their opinions to see whether the video is successful or not. The feedback that we got was that people felt the song was very emotive; the video made them feel sorry for Jonny through the use of the dull weather and the different shots comparing their two new lives. Viewers were able to relate to Jonny and watching the video may make them personally reflect on their past relationship experiences. They also liked the clear storyline of the video, it adheres to the lyrics well and has a very strong narrative. The variation of the different shot angles of him playing guitar and the little bits of lip syncing seemed to work well. The contrasted bit of Jess and Tom running to the beach also stood out to them, it was quite different and eye catching. The ending of the video of Jonny walking away was successful, they think it worked well and was a good way to end the video. Finally, the feedback that we got was very useful for us, we were able to get lots of different peoples opinions about it. Next, we are going to go on to make some slight changes to finalise the final music video.

Chosen Images for Ancillary Products

Here are my chosen images for my product: album cover, album poster and tour poster. I am going to jusify my reason of choice below:

Album Cover:
This image stood out to me as Jonny is looking directly at the camera and I felt that his eyes really help to draw viewers in. I liked the fact he is holding the guitar, helping to make a connection with the music video. From this. it helps to make the genre more recognisable and helps to create a house style in order to link all of my products together. He is wearing the same coat as he wear when walking in the rain in our video, this helps to show the connection between the them. Also. in a part of the video where Jonny is walking around the streets in the rain, you can see the brick walls in the background behing, again helping to link the products well.

Album Magazine Poster:                                                                    

Again, the strong eye contact in this image is successful in attracting people attention and drawing them in to reading the poster. The image is similar to the above one, they are taken in the same location but just from different camera angles. I felt that by using a different shot for the poster, it helps to make all the products more varied and interesting. I feel that the similarity of the two shots works well in linking the products and showing the connection between them. I think that his facial expression in this shot is really successful, especially his eyes, and I feel that our target audience of teenage girls will be really attracted to it.

Tour Poster:                                                                                               This is the chosen image that I have decided to use for the tour poster. I chose this image as again it is similar to the others, allowing people to easily make a connection between all of the products. He is holding the guitar again, helping to connote that he is really into his music. Also, there is the connection of the brick walls in each of the images. This image allows me to have room to write all the tour dates, which is important. The text needs to be easy to read, so using this image means that I can clearly write all the text on the wall. He is not looking at the camera in this image, however I don't feel that this is necessary for the tour poster as I want people to be attracted to the text.

                                                                                                 

Promotional Package

In the following slidshare presentation below I have looked at ways in which Lawson promoted the debut album 'Chapman Square'. I have deconstructed a number of their products such as album cover, tour poster, and tracklist etc to help me to gain ideas for my promotional products that I am going to create for our single. By doing this I have been able to gain a number of different ideas, and have been able to research some of the typical convention that I can consider using. After doing this, I have decided that the promotional products that I wish to create for the ancillary tasks inlcude a digipak, album poster and a tour poster.

Promotional package from Kaylee1234

Music Video Rough Cut

Here is a rough cut of our music video, we have put all the shots together, added transitions between them and altered the timings. We are going to ask our target audience for feedback on our video, this will enable us to find out what people think of it, and whether there are any improvements that others think should be made to the video.