How we would promote and distribute our video...

It is important that we think about how we are going to promote and distribue our video. If it was to be released for real then we would have to consider all the stages of production: from producing the video to distributing the video out to its target audience. In order for the video to be successful within the industry, all stages of production would have to be explored. Therefore, to work out how we would promote and distribute our video, it's important to find out from our target audience about the most common ways in which they consume the media and which ways they believe would be best to promote the video. If this was not looked into, and the video got promoted in the wrong places, it could result in the video being less successful as it would not be reaching the target audience well. I discussed with friends and peers ways in which they consume the media. Responses were all very similar, so here I have decided to make an animation which shows how our target audience access the media...
Consume Media by KayleeH1234 on GoAnimate

As well as this, I also carried out some research on the internet. I found that 'Mobile access and the rise of new social media sites is changing the ways consumers use and view social media'. It is predicted that consumers spend more time on social networking sites than on any other website, roughly 20% of their total time online via PC and 30% via mobile. Over the years, statistics have shown that the total time spent on social media has rapidly increased, particially due to the proliferation of mobile devices and connectivity.  This shows just how benificial advertising on social networking sites would be, as it is a way in which we can easily reach our 

target audience.

From doing this, I believe that the most successful way in which we could promote our video is through web 2.0. It is clear that our target audience are the type of people who are regular users of social networking site, with the most common two being facebook and twitter. These would be a good way in which we could promote the video, whether it be through advertisements down the side or by fans doing status' and tweets to personally encourage their friends to watch the video too. Also, dependant on budgets we could have the music video multi-platform advertised through television adverts too. We found that our target audience are the type of people who would usually watch tv around 7-11pm, so this will be a good time to have the advert. Another way in which artists nowadays can promote their new videos is through their official websites, they usually have email subscriptions where fans can sign up to and receive all the up-to-date information. Therefore, if our video was to be released for real then 'A Rocket To The Moon' can promote it on their official website. YouTube is also a good way to promote our video as our target audience are regular users of this too, we could have adverts at the end of similar songs to help promote our video to people who enjoy Alternative Rock music.

Heres print screens of 'A Rocket To The Moon' official website and Twitter. If our video was real, they could promote the video on these. Fans will be 'following' them on Twitter and signed up to their mailing list on the their website so they can easily be updated on new video releases.