Magazine Promotions 1st Draft

I decided to show my magazine promotion to my class, again to get some feedback about what my target audience think about it. I feel it is very useful to do as there is no point creating a product that will not appeal to your target audience. I was able to gain some positive and negative feedback about my product.

Album Magazine Promotion.
Postives:
- like the image composition
- think the eye contact works really well
- like the consistent sepia tone of the images
- inclusion of the album cover in the bottom corner
- clear release date
- continuous font used for artist name throughout products
Negatives:
- add star ratings from alternstive rock magazines magazine
- possibly have the release date slightly larger

Tour Poster. 

Positives:

- good, strong image

- nice sepia tone to the image again

- inclusion of guitar works well to show his passion for his music

- clear and easy to read font

- inclusion of the album cover in the bottom corner works well

- like the use of brick walls in each of the products

Negatives:

- 'like we used to' at the bottom, is quite difficult to read
- maybe make the album cover slightly bigger, similar size to the album cover on the album magazine promotion
- could add jono official website address






These quicktime videos show me making some of the changes to my posters. This helps to clearly show the features that I have then gone on to add or change. Including the addition of star magazine award, jono.co.uk, larger album cover and making the background lighter...

DigiPak 1st Draft

I showed by digipak to the class, in order to get other peoples opinions about whether they believe it works well or not.
Positives:
-like the sepia tone that runs throughout the digipak
-use of the brick wall, which is present in every image and agains is consistent within the digipak
-think the eye contact is good and helps to draw people in well
-like how 'Jono' has an outer glow to it
-believed it looks very consistent and all images work well together
-like how their is space for a CD, showing how it is all laid out
-inclusion of guitar, helping to link it to the video well
Negatives:
-the note from the artist is quite hard to read so maybe change the font
-their is a sticker on the back of the guitar, which is visible in the image of his feet
-add a barcode to the back

From this, I am going to take all feedback into consideration and make changes that I feel are necessary. Most of the comments I recieved were postive, showing that my product is fairly successful and I am going to make some changes to make it even more appealing to my target audience.

In the quicktime video below, it shows me making some of the changes to my digipak. This helps to make it more appealing for the target audience and shows that I took their feedback into consideration

Making Ancillary Products

Below I have created a slideshow, showing how I made my ancillary products; digipak, album poster and tour poster. It clearly shows the processes I have gone through and with brief reasonings why I including what I did.

Making ancillary products from Kaylee1234

Digipak Plan

Above is a rough hand drawn plan for my digipak. By doing the plan, I am easily able to see where everything goes on each of the panels, helping to make the creation of my digipak quicker as I can just work from my plan. Also, it allows me to clearly see whether it would work well together and allows me to roughly show my ideas to my target audiene to see whether they feel it would be successful or not.

Editing Digipak Cover

Here are some different ideas for my Digipak front cover. I have edited the image on photoshop, experimenting with lots of different effects.
Artistic Effect:
I think this one looks okay, I like how the background is blurred helping to make Jonny stand out more. I have put a brushstroke effect on the image, I think this makes it quite unique and different. However, I found that not many alternative rock covers have an artistic effect and therefore it would mean my cover goes against the ordinary conventions. I feel that the artistic effect sort of makes his face look a bit distorted and it is not as bold and clear as I feel it should be.

Blurred Effect:
I think that the blurred effect looks quite eye catching as it makes the artist really stand out from the background. He comes across as being very clear and bold. However, after getting some feedback about all the different ideas, people felt that he looked as if I have cut around him and then placed him on the background. I didn't like this fact and therefore felt that I would go back to the original non-blurry brick wall background.

Lightened Effect:
This cover is the brightest out of them all, it stands out due to the brightness of the image. I think it is fairly eye catching and like how his face is clearly lit up. His facial expression helps to really draw people in and the lighting helps to achieve this even more. After getting feedback about this cover, I found out from my target audience that they believed it was a bit too bright. They felt the colours should be bolder as at the moment they looked a bit washed out.



Sharp, Bold Effect:
I really like how bold and clear this image is. It stands out a lot and I believe it is successful in attract the target audience. The sharpness of the image helps to make Jonny stand out more and I feel that his facial expression really helps to draw people in. After speaking to my target audience, the majority believed that this cover was the best. They believed it was strong and is the most appealing. Therefore, I have chosen to pick this cover for my digipak.

Feedback from classes

Today I showed our video to some classes in the lower school, year 11's, 10's, 9's and 8's. It was very useful to me and I was given some very good feedback from them. I found it very benificial to do as they were very honest about their opinions and simply said what they think worked and what they think didn't. Because they havent seen our video before, I was able to simply see what they initially thought of it. It was nice to be able to see people watch the video, to see whether they were engaged to watch it, and then to hear their different opinions about it. Below are some of their opinions on our video:

Yr 9,10,11:

Positives

- appealing because actors are a similar age and they have all attended Kings School

- like the fact it is all based locally (Sidmouth/Ottery/Exmouth), helping it to promote Devon well

- very clear storyline, which interested most of the class

- made some of the class want to get in a relationship so they can be like Jess and Tom

- someone stated "it is a lot better than I expected, I did not expect it to be that good"

Negatives

- storyline is only clear if you watch the video right from beginning to end

- bit confusing at the beginning

Yr 8:

Positives

- could clearly tell the storyline when asked what it was about

- like all the different locations around Devon

- thought the guitar shots were good and liked how it was comparing their two lives

- thought it evokes emotion well, making people feel sorry for Jonny

- when asked, the majority said they would watch it again

- someone said it is something that you would see on TV

Negatives

- thought that the singing could've been more believeable as you could tell he was lip syncing

-  some of the yr 8 boys said it didn't appeal to them due to the fact it was about love

Final Video

Here is our final music video. We made some slight changes to our rough cut, including brightness and contrast of some shot and slight changes to the timings. We are pleased with our video and think it is succesful. It suits the genre well and the variation of the different shots helps to make it interesting for viewers.